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The Good Bug Raises $3.5M from Fireside Ventures, Aims for ₹250 Crore Revenue in 3 Years

The Good Bug, a direct-to-consumer health and wellness brand, has made headlines by raising $3.5 million as part of its Series A funding round from Fireside Ventures.

As per the startup, the freshly raised funds will be used for market expansion, to create more gut health products, and to scale up recruiting and marketing efforts.

The Good Bug | Gut-health Focused Health and Wellness Brand

Founded by Prabhu Karthikeyan and Keshav Biyani, The Good Bug is a gut-health focused health and wellness brand built around Prebiotics and Probiotics.

The D2C startup makes USFDA-approved products for lifestyle chronic issues, such as constipation, bloating, metabolic health, and weight loss through the gut. As per the startup, it has served over 100,000+ customers. The health and wellness brand now looks to clock ₹250 crore in revenues within three years. 

Speaking about the development, Keshav Biyani, the co-founder of The Good Bug, said, 

“We aim to pioneer and expand the gut health category in India, which has been an unexplored segment. We are unravelling the same by helping people get to the root cause of core health issues and holistically solve it.” 

Co-founders of The Good Bug

Biyani, the nephew of retail magnate Kishore Biyani, was the head of strategy and international business at Future Group. It’s noteworthy that The Good Bug is backed by Kishore Biyani’s daughters Ashni and Avni’s venture- Think9 Consumer Technologies, a brand co-creation platform that supports brands with its tech, data, and marketing solutions.

Statement from the Investor

Commenting on the development, Ankur Khaitan, Principal, Fireside Ventures, said,

“As consumers are getting more health-conscious and looking for safe and effective solutions with long term benefits, we see a huge potential for gut health. The Good Bug is at the forefront of this booming segment with their innovative and effective products.” 

Over the last five years, there has been a rise in venture capital-backed brands focusing on health and wellness. As per research firm, the global digestive health market is estimated to reach a $104.4 billion valuation by 2032. The industry is expected to show a CAGR of 8.2% by 2032. 

The startup is tapping the D2C segment, which, as per reports, is estimated to become a $60 billion industry by FY27.

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