Nikhil Kamath and Abhijeet Pai, founders of Gruhas, have joined forces with Collective Artists Network, whose founder and group CEO is Vijay Subramaniam, to invest in a fund that will assist and empower young business people and startups in the consumer industry.

As part of the collaboration, Gruhas and Collective Artists Network intends to invest up to $1 million per agreement in at least 10 businesses, with a focus on consumer-facing brands and products.

Gruhas And Collective Artists Network

The partnership marks an important turning point in India’s entrepreneurial spirit, showcasing the incredible potential of working together. It is the first time in India that venture capital and media firms have come together. 

Gruhas and the Collective Artists Network, by combining their respective networks and resources, hope to provide aspiring young leaders with a distinctive platform to share their original ideas.

Founded by seasoned/serial entrepreneurs – Abhijeet Pai (Puzzolana) and Nikhil Kamath (Zerodha) in 2021, Gruhas specialise in early-stage, venture-stage, and debt investments in the PropTech, CleanTech, Media & Entertainment, and consumer-focused space. The VC firm includes startups like Licious, Ossus Biorenewables, Hatti Kaapi, Buyofuel, Zapkey and Zerund in its portfolio.

Co-founder of Zerodha, Nikhil Kamath, is one of India’s most successful investors and entrepreneurs, whereas Abhijeet Pai is a second-generation industrialist, a new-age investor, and an entrepreneur who has successfully backed over 25 startups and three funds since 2014.

Collective Artists Network is a multi-faceted talent management powerhouse providing access to India’s leading talent across categories. Led by Vijay Subramaniam, it is India’s only marketplace for popular culture and an integrated creative community. 

Through its extensive network and resources, the media firm has played a pivotal role in nurturing India’s largest celebrity and creator economy and amplifying the voices of talent across the country. The company exclusively represents the largest portfolio of talent across actors, writers, sportspersons, directors, producers, singers, composers, comedians, digital stars, authors and more.

Recently, Good Capital, a New Delhi-headquartered VC firm focused on seed-stage funding, launched its second fund with a target size of $50 million, along with a greenshoe option of $25 million to invest in startups that leverage AI for distribution, personalisation, or business operations.

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