Dia Mirza Joins Hands with BabyChakra for Sustainable Babycare Products
BabyChakra, a parenting community and babycare D2C brand BabyChakra, has secured investment from actor and UN Goodwill Ambassador Dia Mirza.
As per the official press release, Mirza will guide the D2C brand in incorporating sustainable and clean care principles into their product ranges. Additionally, collaboration with Mirza will further enhance the startup’s commitment to offering exceptional babycare products and empowering mothers with the knowledge and support they need.
BabyChakra | Pregnancy and Childcare Platform
Founded by Naiyya Saggi, BabyChakra, owned by content-to-commerce conglomerate Good Glamm Group, is a platform for pregnancy and childcare that enables parents to plug into a personalized ecosystem where they can connect with other parents and experts and buy relevant services and products.
Speaking about the development, Naiyya Saggi, Group Co-founder of Good Glamm Group and CEO of Good Community, highlighted Mirza’s passion for sustainable and clean care that aligns perfectly with their vision of providing the safest and best possible care for mothers and babies.
“Dia has been an inspiring and globally respected advocate of all things good, clean label, and sustainable and reflects the aspirations of mothers across India for something exponentially better for themselves, their families, and the planet. All values that are deeply rooted in the BabyChakra philosophy.”
Statement from Dia Mirza
Commenting on the development, Dia Mirza highlighted her experience as a new mother and acknowledged BabyChakra for being one of the first communities to recognize the ever-changing needs of mothers and facilitate authentic dialogues amongst mothers, doctors, and experts on the evolving narrative of care for today’s parents.
“I deeply resonate with BabyChakra’s community-first mission to co-create the safest, cleanest label care for children. I will be closely working with the teams at BabyChakra to further champion the voice of sustainable care for families.”
As per the startup, in collaboration with Dia, it will create products specifically tailored to meet the evolving needs of mothers. The startup claimed that these products will be manufactured using natural, dermatologically tested, toxin-free, and allergen-free ingredients while adhering to the highest global safety standards.
Earlier in February, A Toddler Thing, a Coimbatore-based baby focussed brand, secured seed funding of $268,689 (around Rs 2.2 crore) led by early-stage investment firm Mumbai Angels, with Lead Angels and Chennai Angels.
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