A Toddler Thing, a Coimbatore-based baby focussed brand, has raised seed funding of $268,689 (around Rs 2.2 crore) led by early-stage investment firm Mumbai Angels, with Lead Angels and Chennai Angels.

As per the brand, the raised funds will be used for product development, marketing and geographical expansion.

A Toddler Thing | Baby Clothing Brand

A Toddler Thing, founded by Ashwanth Suresh Babu and Swathi Sri Aravind in 2017, offers baby care products, ranging from cloth diapers to newborn essentials, that are eco-friendly, organic and sustainable.

The brand aims at revolutionizing the art of modern-day parenting and claims to have processed 1.5 lakh orders to date, with a 75% year-on-year (YoY) increase in sales. As per Suresh Babu, the latest funding will help the brand gain a wider reach and grow further.

Commenting on the development, Nandini Mansinghka, Chief Executive Officer at Mumbai Angels, said, 

“A Toddler Thing focuses on creating a range of sustainable and safe baby products for babies. The brand is leading the way in sustainable baby products in India and has been incredibly capital efficient.”

For the past few years, the baby-care and personal hygiene product segments have been attracting the attention of several investors. The Indian baby care products market is expected to touch $26.35 billion by 2025, growing at an 11% CAGR. This growth is backed by increasing internet penetration, a growing number of nuclear and single-parent families and the online availability of baby care products.

Last year, in January, baby-care startup Baby Amore raised undisclosed capital from GetVantage, a revenue-based financing platform. In October 2022, ITC Ltd agreed to invest Rs 13.50 crore in D2C baby-care startup Mother Sparsh as part of its ongoing Series B round. 

A month before that, Nobel Hygiene, a hygiene products manufacturer, raised Rs 132 crore in its Series C funding round from existing investor Sixth Sense Ventures, a domestic consumer-centric venture fund.

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