Curefoods Makes Strategic Investment In Millet Express
Curefoods, a cloud kitchen operator, has announced its strategic investment in Millet Express. The strategic investment was done by Curefoods in May 2023.
As per the startup, the freshly raised funds will primarily be utilized for the expansion of Millet Express, allowing the brand to reach a wider audience and meet the growing demand for millet-based products.
Also, the collaboration will allow the brands to utilize their respective strengths and expertise to benefit both businesses.
Curefoods | Millet Express
Founded by Ankit Nagori in 2020, Curefoods is a leading house of F&B brands in India. It has over 200 cloud kitchens and offline stores that offer over 10 cuisines across 15 cities in India. It is the second-largest cloud kitchen player in India in terms of footprint, with the largest manufacturing capability in the fresh food space.
The cloud kitchen operator houses brands like EatFit, Nomad Pizza, Sharief Bhai Biryani, CakeZone, and Frozen Bottle, among others.
Speaking about the development, Gokul Kandhi, Chief Operating Officer at Curefoods, said,
“The United Nations General Assembly has declared 2023 as the International Year of Millets (IYM2023), and this sector is expected to gain significant traction and support that will further enhance the growth potential of Millet Express. The brand also shares our vision of providing healthy and wholesome food choices, and we are excited to support their growth and contribute to their success. This partnership is based on shared values and a common mission to serve honest food that Indian customers love.”
Co-founded by Godavarthi Venkanna Babu and Venkatesh Rajavarapu, Millet Express offers diverse menu catering to all meals in a day centered around millets.
Born with the vision to fill the gap of healthy Indian cuisine in the food industry, Millet Express aims to leverage Curefoods’ operational excellence and industry experience to enhance its operations and expand its market presence.
The strategic investment enables Millet Express to become a part of the cloud kitchen operator’s diverse food offerings while aligning with Curefoods’ vision of providing nutritious and delicious food options to its customers for a healthy India.
In April 2023, Kikibix, a Gurugram-based D2C nutrition-snacking startup that offers products made from millet and whole grains like jowar, ragi, oats, and sattu, raised $300K in funding led by India’s 9 Unicorn Founders.
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