Boundless Brands, a digital-first beverages brand with a full-stack e-commerce platform for the F&B industry, has raised a seed funding round of $2.5 million from marquee angel investors from USA and India.

As per the startup, it plans to onboard over 1,000 F&B 3rd party brands in the next two years for its full-stack e-commerce platform and services.

Boundless Brands | Digital-first Beverages Brand

Incubated by Sandeep Aggarwal of Droom and ShopClues, where Nagendra Shukla joined as co-founder and CEO, Boundless Brands enables e-commerce sites and apps and all the managed e-commerce services, including technology, digital marketing, catalogue, payment, fulfilment and customer support for F&B brands.

As per Nagendra Shukla, the F&B industry is a $100 Bn addressable market, and it continues to remain in the status quo for almost a century.

Speaking about Boundless Brands, Nagendra Shukla, Co-Founder and CEO, said,

“Given the demographic mix of India, adoption of technology and innovation in packaging and product development, India is ready for the disruption in F&B. We are not only building our portfolio of beverages but also offering a full-stack E-Commerce platform and managed services for the F&B industry. Building this company with Sandeep as founding mentor will help us to tap into his impeccable track record in E-Commerce and marketplaces.”

Boundless Brands plans to launch an array of beverage drinks in the summer of 2023. The beverages will be distributed through its own e-commerce site and app supplemented with quick commerce, marketplaces and modern retail.

Commenting on the development, Sandeep Aggarwal, Founder of Boundless Brands, said,

“Boundless is a platform play with ecosystem of services around it, and it will allow 3rd party brands in F&B to focus on their core competencies of product or brand building and led Boundless handle the E-Commerce value chain.”

Recently, Polka Pop, a naturally flavoured sparkling water brand, raised pre-seed funding from a group of renowned angel investors.

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