Arth- Social Impact Startup

Startup Story: Arth | Helping Micro-Entrepreneurs

Startups are not just newly founded companies but are companies that are motivated to redefine the industry.

Some startups want to redefine the industry, as well as make an impact on society with their services. Driven by the vision to serve society, today’s startup story is about a Social Impact Startup, known as Arth.

Startup Story: Arth | Helping Micro-Entrepreneurs

Arth is a social impact startup that provides access to credit and welfare services to micro-entrepreneurs in rural India.

Founder of Arth

Arth is a Delhi-based social impact startup and was founded by Shweta Apremeya in 2015. 

How Arth was founded?

Shweta Apremeya has working expertise of 15 years in the payments and lending space. With years of experience, she realized Micro-entrepreneurs don’t get credit easily and are oftentimes ignored by the banks.

She also came to know that the majority of these entrepreneurs are women. So, she started ARTH to help micro-entrepreneurs, especially women micro-entrepreneurs in rural India

How is Arth different from other Startups?

Arth follows a neo-rural-finance model to provide its services to micro-entrepreneurs, especially women in rural areas. Arth is working with a vision to redefine the way micro-entrepreneurs in rural India get financial assistance for working. Arth solves this problem by providing the micro-entrepreneurs facility to get credit and welfare services.

Talking about the finance model that the startup uses, the founder said,

“The model is a combination of deep branch network supported by end-to-end digital processes that are user-friendly, and allow for a scalable way to identify customers and offer services to them.”

Present Situation Of Arth

Arth has expanded rapidly since the day of its launch. Presently, Arth has served 500+ locations and has covered 623+ villages across the northern regions of India. Arth employees use mobiles to generate loans for micro-entrepreneurs in the villages. 

Arth has 10 branches and access to 3.5 million micro-entrepreneur. It has served over 24,000+ customers, with 50% of them are repeating.

Till now, Arth has given Rs 25 crore worth of microcredit to micro women entrepreneurs in rural areas.

Future Plans Of Arth

Having served more than 15,000 women micro-entrepreneurs in rural areas, Arth plans to enter new areas across India with its branch model.

Shweta Apremeya said,

“The model is built for scale, and the economics is dependent on the volume of the outreach to rural women. The more number of women that take microcredit and financial services products from us, the more it helps us make revenue and reach financial viability.”

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