Salt Oral Care, an oral care and hygiene brand, has made headlines by raising an undisclosed amount in pre-seed funding.

As per the startup, the freshly raised funds will be used to improve its manufacturing capabilities.

Additionally, parts of the funds will be used for marketing initiatives and to expand its product offerings as well as its geographical reach. The round, which values the startup at $2.1 million (Rs 18 crore), was led by orthodontist Viraj Doshi. Several other undisclosed angel investors also participated in the funding round.

Salt Oral Care | Oral Care and Hygiene Brand

Founded by Bollywood and TV producers Karanraj Kohli and Viraj Kapur, Salt Oral Care is a premium oral care brand offering a range of products made from all-natural ingredients sourced from forests and other organic sources.

Speaking about the development, Viraj Kapur, Co-founder of SALT, said,

“Our pre-Seed funds are guiding us towards a future where innovation and sustainability merge seamlessly. We’re allocating resources strategically, not only for manufacturing excellence but also for the dynamic world of marketing automation.”

Karanraj Kohli, co-founder of SALT, stated that they are futuristic craftsmen who are committed to leaving an impeccable legacy for the planet and people.

As per the startup, unlike other traditional oral care brands in the market that focus solely on medical ailments, it allows clients to embrace the beauty and luxury of oral wellness. Additionally, the successful funding round perfectly positions the startup to expand its product offerings, reach a wider audience, and further its mission of reimagining oral wellness.

Statement from The Investor

Commenting on the development, Dr Viraj Doshi, Lead Investor, said,

“As a seasoned orthodontist, what captivated me about investing in this oral health care brand beyond its innovation, is its unwavering commitment to purity and sustainability. With a fusion of advanced science, innovative technology, and the brands’ dedication to being SLS, paraben, toxic, triclosan and peroxide free, this brand is at the forefront of redefining the standards of oral care. It’s a testament to a healthier and more conscious future for oral care.”

Earlier this year, direct-to-consumer (D2C) oral care startup Perfora raised $2.5 million (around Rs 20.7 crore) in a Series A funding round for scaling its operations on other e-commerce marketplaces as well as its website.

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