Pixis, a no-code AI platform for growth marketing, has raised $85 million in its series C1 funding round, which brings the company’s capital raised to $209 million.

As per the startup, the freshly raised funds will be used to deepen its AI capabilities and accelerate global expansion.

The startup also plans to invest in R&D as it aims to refine and launch a generative AI-powered creative studio and build strategic product and business partnerships. Led by Touring Capital, the funding round also saw participation from existing and new investors, including Celesta Capital, Grupo Carso, General Atlantic, and Chiratae Ventures.

Pixis | Codeless AI Solutions for Growth Marketing

Co-founded by Shubham A. Mishra, Vrushali Prasade, and Hari Valiyath, Pixis is a codeless AI infrastructure platform democratizing AI for marketers, agencies, and creative professionals.

The no-code AI platform for growth marketing helps brands scale all aspects of their marketing. It also enables them to augment their decision-making in a world of infinitely complex consumer behaviour.

Speaking about the development, Shubham A. Mishra, Co-founder and CEO of Pixis, said,

“This is shaping up to be an exciting year for Pixis as we welcome Touring Capital as investors; the Touring team has been important thought partners over the years, and we are delighted to announce our new partnership. With this capital raised, we will continue to concentrate on strategic channel partnerships with renewed vigour and invest heavily in our R&D efforts.”

As per the startup, it has delivered over 200+ proprietary AI models that provide marketers with robust plug-and-play AI products. Leveraging its transparent AI infrastructure, marketers can scale campaign results across platforms. From campaign optimization to creative asset generation, it enables growth marketers to complete their work without having to write a single line of code.

Statement from the Investor

Commenting on the development, Nagraj Kashyap, co-founder and general partner at Touring Capital, stated that they passionately believe in the power of generative AI to transform enterprise software use cases. Talking about Pixis in this context, Kashyap added,

“We see Pixis as a pioneer in this category and have been thoroughly impressed by the platform’s powerful technical capabilities translating into rapid customer adoption. We are excited to partner with Pixis, having had a years-long relationship with the team.”

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