Natch, a direct-to-consumer (D2C) snacking brand, has secured $360,255 (Rs 3 crore) in a seed funding round.

As per the startup, the freshly raised funds will be used to expand its omnichannel presence, improve distribution, increase marketing efforts, and for product development.

The funding round was led by Artha Venture Fund and saw participation from the DSP Family Office.

Natch | Healthy Snacking Options

Founded by Matthew Taff and Meher Vakil in 2017, Natch is a D2C snacking brand that offers a range of healthy snacking options. The omnichannel snacking brand offers products that are natural, gluten-free, vegan, and free from artificial flavors, trans fats, preservatives, and non-genetically modified organisms (GMOs).

Speaking about the development, Matthew Taff, Co-founder of Natch, highlighted his excitement to partner with Artha Venture Fund and DSP Family Office. He added that their support is crucial as Natch aims to set a new standard in premium snacking in India.

Taff added,

“With this investment, we are well-positioned to broaden our reach, enhance our production capabilities, and introduce innovative products to our customers worldwide.”

As per the startup, in the last 18 months, it has witnessed a 300 percent revenue increase, with a 30 percent growth in customer-facing touchpoints. It claims to generate about 15 percent of its total sales via e-commerce.

Currently, the snacking brand sells its products in 250 premium retail stores, including Nature’s Basket and Wellness Forever across India. It plans to increase its presence in the quick commerce sector and expand its distribution network across metropolitan and tier 1 cities.

Statement from the Investor

Commenting on the development, Anirudh A. Damani, Managing Partner, Artha Venture Fund, highlighted that the global snacking industry is undergoing a significant transformation and is shifting towards healthier options.

Damani added,

“Natch has successfully captured a niche in this evolving market with its commitment to quality and understanding consumer preferences.”

As per data platform Statista, revenue in the Indian Snack Food market amounts to $66.92 billion in 2023. It is expected to grow annually by 9.01 percent CAGR till 2028.

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