JetSynthesys, a new-age digital entertainment and technology firm, has acquired a majority stake in Fanory, a startup that helps creators monetize their content, for an undisclosed amount.

As part of the deal, JetSynthesys has onboarded exTwitter India Head and Fanory’s co-founder, Manish Maheshwari, as President at the Corporate level, JetSynthesys. 

Additionally, Fanory will continue to operate as an independent brand led by Manish Maheshwari within the JetSynthesys ecosystem. Also, Maheshwari will now focus on the global expansion of Fanory. 

Fanory | Creator Monetization Platform

Co-founded by Manish Maheshwari, along with two of his former colleagues, Fanory is helping creators turn into micro-entrepreneurs by enabling them to monetize directly through their community of superfans.

The platform provides smart solutions such as video interactions, live commerce, trading facilitation, and AI-enabled tech for varied purposes for fans as well as clients of all sizes.

Speaking about the development, Rajan Navani, Founder & CEO, JetSynthesys, said,

“The social media creators market has grown exponentially, and we see this continuing for the foreseeable future. Fanory’s model is beneficial for creators. It compensates them for their hard work and creativity. With Manish by our side, we look forward to exploring this new avenue and entrenching ourselves deeper into the digital entertainment realm.”

Fanory connects creators with their superfans through a personalized app, a model similar to how in the eCommerce space Shopify helps small offline businesses set up personalized digital stores. 

JetSynthesys is a new-age digital entertainment and technology firm that owns the mobile game development studio Nautilus Mobile. In February 2022, Nautilus Mobile raised $5.4 million in funding led by the South Korean gaming company KRAFTON, makers of the BATTLEGROUNDS MOBILE INDIA (BGMI), to deepen its penetration in more markets across the world and broaden its scope to include a multitude of different sports games in addition to cricket.

Recently, a platform similar to Fanory, Rigi, raised ₹100 crores as part of its Series A extension round led by Elevation Capital.

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