Indian cricketer KL Rahul has joined HyugaLife, a D2C health and fitness startup, as an investor and ambassador.

After Katrina Kaif, HyugaLife has now welcomed Indian cricket star KL Rahul as an investor and ambassador.

KL Rahul, who is currently recovering from a sports injury, has joined hands with the D2C health and fitness startup to inspire every Indian to be their healthiest and best self with its all-encompassing platform.

HyugaLife | Health And Wellness Products

Founded by ex-Nykaa CFO Sachin Parikh, along with co-founders Anvi Shah (ex-Unilever) and Neehar Modi (ex-Amazon), HyugaLife is a one-stop e-commerce platform for health and wellness in India, combining educational content on wellbeing and nutrition, authentic products curated by renowned experts in health and wellness.

The startup also offers personalized and assisted shopping for curious customers who want to know more about the health sector.

Speaking about the development, Anvi Shah, Co-founder and CEO of HyugaLife.com, said,

“KL Rahul’s investment in HyugaLife.com is further validation of HyugaLife’s mission. His presence will be a valuable contribution to the platform’s growth and success. At Hyugalife.com, our mission is to inspire this generation to prioritize their well-being and create a nation where a health-conscious lifestyle is the norm. We are excited to have KL Rahul, an iconic sports star, join us in this pursuit.”

The D2C health and fitness startup claims to have partnerships with over 300+ brands and 9000+ products, including top brands such as MuscleBlaze, MyFitness, Fast & Up, Optimum Nutrition, Power Gummies, and Wellbeing Nutrition.

Commenting on the development, KL Rahul said,

“Fitness is not just a fleeting trend but a lifestyle. It’s not just about looking good or performing well, it’s also about taking care of your life – that encompasses mental, emotional, and social well-being. As athletes, we have the opportunity to inspire others to lead healthier and more active lives. That is exactly what I aspire to do through this partnership with HyugaLife.com. I am thrilled to embark on this journey with HyugaLife and contribute to a more health-conscious India.”

Last month, WickedGud, a Delhi-based D2C food startup, raised Rs 2.25 crore in funding from Bollywood actress Shilpa Shetty. 

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