Gurugram-based What’s Up Wellness Raises Angel Funding
What’s Up Wellness, a Gurugram-headquartered digital-first wellness brand, has raised an undisclosed amount from a clutch of investors in their maiden angel fundraising round.
The funding round was led by Puneet Sehgal (ex-COO Hopscotch), Sahil Kukreja (Director, The Butternut Co.), Ritika Jaisinghani (Founder of Elaa), Maharshi Ganatra (Partner, MGA) and Ritesh Ritolia, MD & Partner, Boston Consulting Group.
Founders of industry-leading consumer brands, such as Soumya Kant (Co-Founder, Clovia), Deep Bajaj and Mohit Bajaj (Co-Founders of Sirona Hygiene), among other prominent investors, also participated in the funding round.
As per the startup, the raised funds will be used for team-building, scaling-up R&D, and strategic product development to launch new product categories and further their brand-building efforts.
What’s Up Wellness | Making Wellness Fun And Easy To Consume
Co-founded by Sayantani Mandal and Vaibhav Makhija in May 2021, What’s Up Wellness aims to make wellness fun and easy to consume with its multi-benefit, easily consumable gummies.
The Gurugram-headquartered wellness brand has launched two flagship products – What’s Up Beauty Gummies for Hair, Skin, and Nails and What’s Up Sleep Gummies with muscle recovery and nerve relaxation.
Speaking about the development, Sayantani Mandal and Vaibhav Makhija, Co-Founders of What’s Up Wellness, said,
“We are delighted to announce our first angel fundraising round and extremely thankful to the investors for backing us. As these are individuals who have already disrupted categories and have built large businesses, their backing is a great confidence booster for us.”
What’s Up Wellness soon plans to move into other categories and has three products in the pipeline slated for launch in the next three months, including stress-relief gummies and kids’ multi-vitamin gummies.
Commenting on the development, Deep Bajaj, Co-founder of Sirona Hygiene, said,
“While nutrition is a promising and growing category, what struck me about Vaibhav was his clarity on creating this category with differentiated products while staying profitable! His grip on unit economics is commendable. It was a no-brainer to support him and Sayantani in this journey, and I am sure they will do really well.”
Currently standing at an ARR of Rs 5 crore, the brand aims to grow to over Rs 12 crore over the next six months, with 5 new product launches planned. The brand is also on a path to increase its customer base to 2 lakh users from the current 40,000 users by the 2023 end.
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