Godrej Consumer Products Ltd, a leading FMCG company, has announced its plans to invest Rs 100 crore in Early Spring, a new Rs 300 crore early-stage consumer fund launched by Spring Marketing Capital (Spring).

Spring Marketing Capital aims to create an investment franchise that prioritizes brand building and supports founders in developing tomorrow’s brands.

Godrej Consumer Products | Early Spring

Godrej Consumer Products, the FMCG arm of the Godrej Group, will be the main investor in this new Rs 300-crore early-stage consumer fund created by Spring. They will also provide their expertise and experience to help founders build robust and sustainable companies.

Spring Marketing Capital, which has been set up to support founders in developing future brands, is led by a talented trio of Raja Ganapathy, Arun Iyer, and Vineet Gupta, who collectively bring decades of experience in investing and building brands.

As per the official statement, Spring’s first fund of Rs 150 crore continues to invest in companies at Series A and beyond. The Early Spring Fund will be investing Rs 5 crore to Rs 20 crore in each company, from seed to the pre-Series A stage.

Commenting on the development, Omar Momin, Head M&A, Godrej Consumer Products, said this investment is in sync with the company’s purpose of bringing the goodness of health and beauty to consumers.

“We intend to leverage our understanding of consumer space and learnings over the last decades to enable early-stage founders focused on building strong offline as well as online presence by offering differentiated products in India.”

Godrej Consumer Products is one of the biggest players in the household insecticides, air care, and hair care sectors in emerging markets such as India, Indonesia, and Africa.

Several players across categories have set up funds to help emerging companies in their segment. Last month, WinZO, a gaming startup, launched a $50 Mn ‘Game Developer Fund’ to invest in global gaming startups. In 2022, Ninjacart, an Indian agritech platform, launched an agri seed fund worth $25 million to support emerging and new-age agritech startups.

Follow us and connect with us on Instagram, Facebook, Twitter, and LinkedIn.

Note: If you are a budding entrepreneur and require assistance to register a Pvt Ltd Company, register a company, create financial projections, business development, LLP Registration, compliance filing, funding formalities, debt funding, CFO Services, or other startup related legal services, contact us.