Fruitfal, a B2B agri sourcing platform for fresh and processed products, has made headlines by securing an undisclosed amount from India accelerator’s angel investors’ network iAngels.

As per the startup, the freshly raised funds will be used to improve its technology stack as well as expand its market presence to meet the growing customer demand in tier 2-3 cities in India.

Fruitfal | Building a Modern Digital Agri Value Chain

Co-founded by Viresh Prashar, Subir Sharma, and Abhishek Mandingi, Fruitfal is a predictive AI demand forecasting agri-sourcing platform for fresh and processed products. Its advanced cloud and mobile technologies streamline the fragmented agri value chains and provide verified deep fresh product sourcing.

The startup claims to have introduced India’s first digital system of evaluated, authenticated, and traceable product standards, creating a trusted and reliable value chain.

Speaking about the development, Subir Sharma, the co-founder of Fruitfal, stated that the firm is delighted with this remarkable opportunity. He added that IA’s expertise, network, resources, and mentorship would undoubtedly propel the agritech startup to transform the global agri sourcing and distribution journey, providing buyers globally to benefit from a verified and optimized experience.

Sharma added,

“We’re looking forward to embarking on this venture alongside IA and hoping to achieve significant milestones in our journey.”

As per Sharma, the freshly raised funds would enable the startup to unlock opportunities to improve its offerings and grow and expand its market presence.

The startup leverages its unique demand map algorithm to precisely match demand to supply, driving trust and efficiency for connecting buyers and sellers. This also gets products to market 300% faster while reducing value chain losses by 13x, claims the startup.

Statement from the Investor

Commenting on the development, Deepak Nagpal, Managing Partner of IA, while mentioning iAngels as a thoughtfully curated network of highly selective investors with a value proposition, highlighted its approach of transforming startups into billion-dollar ventures.

Nagpal, while highlighting Fruitfal’s innovative solution in the global agritech sourcing marketplace, added,

“The company has had phenomenal success so far in this domain — backed by the world-class expertise of the founders and will continue to excel in the industry as leaders.”

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