FroGo Chills the Competition with $1.15M Seed Funding to Expand Zero-Temperature-Loss Frozen Food Network
FroGo, a New Delhi-based frozen food product & distribution startup in India, has secured $1.15 million (Rs 9.6 crore) in a seed funding round led by Inflection Point Ventures.
As per the startup, the freshly raised funds will be used to expand its operations (warehouses, dark stores, and distribution network) across 4 cities.
Additionally, the New Delhi-based startup plans to use the funds to develop technology with integrated temperature monitoring. Ritesh Agarwal (Oyo), Ankit Nagori (Curefoods), Faad Network, and Desai Ventures, amongst others, also participated in the funding round.
FroGo | Frozen Foods Platform
Founded by Mira Jhala in 2022, FroGo is a New Delhi-based end-to-end zero-temperature loss frozen foods platform that helps in the distribution and retail of frozen foods.
Speaking about the development, Mira Jhala, Founder of FroGo, stated that with over years of experience running food tech businesses, she has seen the growth of the frozen food category, with several frozen foods becoming staples in Indian households.
As per Jhala, consumers are moving towards online buying, and even manufacturers want to deliver frozen food products to the end consumers, but the supply chain is broken.
“I see both stress and an opportunity for the frozen foods category. With FroGo – Frozen is delivered Frozen, via an end-to-end zero-temperature-loss platform for frozen foods. We offer consumers a large variety of choices and a wider distribution to manufacturers, hence creating a win-win.”
As per the startup, with around 15 dark stores, it clocks over 7000+ orders per month for frozen foods. The frozen food product & distribution startup plans to expand to 50 dark stores across 4 cities in India.
The New Delhi-based startup aims to have an extensive network of dark stores across the nation with unified distributorship and streamlined operations across multiple demand channels, which would strengthen FroGo’s position as a category leader.
Statement from the Investor
Commenting on the development, Ivy Chin, Partner, Inflection Point Ventures, highlighted that with increasing demand for frozen food, there is a substantial market potential requiring significant attention in the cold chain Industry. Chin stated that the New Delhi-based frozen food product & distribution startup is disrupting the frozen food ecosystem by addressing the challenges faced by the industry with its temperature monitoring platform.
“We believe the vision of Forgo will change the perception of the frozen food taste in the Indian market and will re-define frozen food supply chain in India in the coming years.”
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