Tech startup Flash, which is building unified digital identities for people who shop frequently, has announced raising $6.7 million in a funding round led by Blume Ventures and existing investor PeerCapital.

As per the startup, the freshly raised funds will be used for strategic hires and infrastructure enhancements, with international expansion by 2024 at sight.

The funding round also saw participation from several existing investors, including White Venture Capital and Emphasis Ventures.

Flash | Simplifying Online Shopping for Shoppers & Brands

Founded by former Flipkart executive Ranjith Boyanapalli, Flash is simplifying online shopping by building unified digital identities for frequent shoppers. To solve their untapped challenges, Flash seeks to make order processing, communication with sellers, and the use of rewards programmes easier for power shoppers.

In fact, the startup claims to have processed over 8 million emails, adding that the users have placed over 1 million orders spanning 1,000+ brands using their Flash email IDs.

As per the startup, it is building the first-of-its-kind email ID made for shopping that aims to enhance the experience of the power shoppers globally. Through its offerings, Flash aims to solve the untapped challenges that power shoppers face across post-order experience, lack of rewards, and cluttered communication.

Statement from the Investors

Commenting about the development, Karthik Reddy, Co-founder and managing partner of Blume Ventures, said,

“The idea of simplifying an individual’s digital commerce lifecycle by unifying it into a single comprehensive mailbox, thereby deriving substantial benefits for the customer, is a compelling value proposition whose time has come. We partnered with Ranjith, inspired by his bold ambition to develop a world-class product in India that will resonate globally.”

With increasing users, the startup aims to cater to the top 25 million ‘power shoppers’ who are estimated to grow to 65 million by 2030. As per the startup, these shoppers account for nearly 70% of the country’s online shopping revenue.

It’s noteworthy that this round comes within five months of the launch of the app in April. Last year in December, the startup raised $5.8 million in its seed funding round led by Global Founders Capital (GFC), White Ventures Capital, and more.

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