WickedGud, a Delhi-based D2C food startup, has raised $340,000 in a pre-seed funding round led by Titan Capital.

Angels and marquee investors, including Archana Priyadarshini (Partner at Point One Capital), Gaurav Ahuja (MD at Chrys Capital), Jorge Fernandez Vidal (Investment Director at Liechtenstein Group), Aman Gupta and Sameer Mehta (Co-founders of boAt), Amit Chaudhary (Founder of Lenskart), and Harsh Vakharia (Founder of Invideo) also participated in the funding round.

As per the Delhi-based D2C startup, the raised funds will be used to build the brand across D2C channels and strengthening the team to support its initial growth.

WickedGud | Wicked Taste, Good Ingredients

Owned by 100Percent Nourishment Private Limited, WickedGud is a Delhi-based D2C food startup founded in July 2021 by Soumalya Biswas, Bhuman Dani, and Monish Debnath.

Bridging the gap between tasty junk food and boring healthy food, WickedGud is on a mission to make eating guilt-free. The D2C food startup aims to change the way the world consumes comfort foods for the better by using indigenous, high nutrition ingredients. 

Talking about the funding round, Bhuman Dani, Founder of WickedGud, said,

“Having lived across the globe for more than a decade and being an avid foodie, I truly understand the importance of balancing taste and health. With the backing of Titan Capital and some incredibly smart founder angels and marquee investors, I am extremely excited to embark on this journey of transforming wicked indulgences into truly good and nourishing meals.” 

Bhuman added that the startup looks forward to building the brand across D2C channels and further strengthen the team to support its initial growth and ambitious future plans of adding WickedGud products into the kitchens of every Indian household.

The D2C food brand ecosystem is growing fast, with more and more food startups coming up with innovative food products. Recently, Anveshan, a D2C healthy food brand, raised Rs 3.67 crore in a seed round.

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