Klub, a revenue-based financing company, has invested Rs 10 crore in D2C startups such as NOTO Ice Cream, Papacream, Artinci, and Local Ferment Co.

These startups will use the funds as working capital to scale during the summer months, secure inventory, meet the demand for cold beverages and snacks, and improve performance marketing.

Klub | Revenue-based Financing

Founded by Anurakt Jain and Ishita Verma in 2019, Klub is a revenue-based financing platform that funds companies based on their financial information and without any equity dilution.

The firm partners with NBFCs, HNIs, and financial institutions apart from its fund to offer capital. Through its fund, The RBFC platform invests capital ranging from Rs 5 lakh to Rs 30 crore in businesses for a period of up to 24 months. 

On the funding received, Ashni Shah, Co-founder and Director at NOTO Healthy Ice Cream, said,

“As we gear up for the summer season, we are focusing on leveraging our working capital to ensure we are well-prepared to meet the surge in demand. This includes launching new product lines, ensuring there’s enough inventory to keep up with the demand and expanding our delivery capabilities to be able to service existing plus new customers.”

Offering flexible capital to digital businesses and SMEs, the RBFC platform utilizes financial innovation, community engagement and deep data-driven analytics to provide growth capital to businesses across sectors.

The revenue-based financing platform has made 33 investments across growth-stage businesses over the last few months, including Furlenco, BluSmart, Ben Franklin, Bewakoof, and SMOOR Chocolates, among others.

In September 2022, Klub announced the final close of its Rs 200 crore maiden fund Acelere8. Earlier in December 2021, Klub raised an undisclosed amount in a debt financing round from Northern Arc Capital.

Coming back to the development, Papacream, NOTO Ice Cream, and Artinci are all ice-cream-focused startups, while Local Ferment Co is a kombucha brand.

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