Delhi-based D2C (direct-to-consumer) brand Rage Coffee has raised an undisclosed amount in pre-Series A funding round from a clutch of investors led by Refex Capital. 

Marquee investors, including 9 Unicorns Venture Capital Fund, CC One Venture Labs, Spotlight Capital, Evolvx Advisory, Emarson Computers, Darshan Deora, and KRS Jamwal, also participated in the funding round.

In January 2021, Rage Coffee raised undisclosed funding from revenue-based financing platform GetVantage.

As per the D2C coffee brand, it will use the funds for marketing and distribution purposes as it is planning to expand its online presence and offline footprint. Also, the coffee brand will be hiring senior leaders in marketing and sales.

Rage Coffee will also use the funds to scale up its production and launch innovative new products. 

Talking about the investment, Bharat Sethi, Founder of Rage Coffee, said,

“We are building a truly omnichannel FMCG brand, with distribution strategies being implemented for the first time given our digital DNA. Over 35% of all business generated on our D2C channel is from repeat customers, and over 45% of all revenue comes from 2nd-time buyers. Besides, global expansion is also on our cart. I am glad to have such distinguished investors join us in this exciting journey.”

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