Kapture CX, a Bengaluru-based customer experience management platform, has raised $4 million (Rs 32.8 crore) in a Series A funding round from Cactus Venture Partners (CVP).

As per the startup, the freshly raised funds will be used to expand its presence in the international markets, improve its product offerings and further strengthen its team.

Kapture CX | Customer Experience Platform

Founded by Sheshgiri Kamath and Vikas Garg, Kapture CX is an enterprise-grade SaaS-based omnichannel customer experience management platform with a deep focus on customer support.

The customer support automation platform offers a suite of solutions to enterprise customers that help improve their customer experience by streamlining and automating customer support over calls, e-mail, chat, WhatsApp and other direct channels.

Speaking about the development, Sheshgiri Kamath, Co-founder of Kapture CX, said,

“The advent of general intelligence in generative AI models has shaken up the industry. The tailwinds we have been experiencing in the large enterprise segment made us look for the right amount of capital to accelerate our growth trajectory.”

The Bengaluru-based startup has also created vertical-based offerings for sectors, including consumer durables, retail (offline and online), travel, banking, and financial services.

Currently, the startup operates in five countries, namely the US, UAE, Indonesia, Philippines, and India. The Bengaluru-based SaaS startup counts Meesho, Tata1MG, BigBasket, Reliance, Unilever, and ITC as part of its client portfolio.

Commenting on the development, Amit Sharma, Partner at Cactus Venture Partners, said,

“Kapture CX has all the right ingredients to build a large sustainable SaaS business – a strong founding team, agility to understand and solve customer problems, a robust product suite and an unwavering persistence to building a high-growth, profitable business.”

Kapture CX marks the sixth investment made by Cactus Venture Partners (CVP). The firm prefers to invest in early-stage Indian companies that have established product-market-fit (PMF).

In August last year, CVP raised Rs 350 crore as part of the first close of its maiden fund to back startups across segments of climate-tech, health-tech and B2B SaaS.

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