Climate Tech Startup Aurassure Eyes Global Markets After Securing Seed Funding for IoT-Driven Climate Monitoring
IoT-enabled climate tech startup Aurassure, which offers hyperlocal data insights on natural calamities and frequently changing weather patterns, has made headlines by securing $480,498 (INR 4 Crore) in seed funding round.
As per the startup, the freshly raised funds will be used to strengthen product capabilities by creating a data analytics team.
Additionally, a part of the freshly raised funds will be used to acquire product certifications for international scaling and sales team expansion for growing reach to multiple cities. Led by Unicorn India Ventures, the investment in the Bhubaneswar-based startup is the first investment from Unicorn’s Fund III.
Aurassure | Hyperlocal Data Insights
Founded by Akanksha Priyadarshini, Raviteja Cherukuri, Vamsi Krishna, and Omprakash Patra, Aurassure is an IoT-enabled climatetech startup that is committed to revolutionizing sustainability efforts through hyperlocal data insights on air quality, urban flood monitoring, weather patterns, and more.
As per the startup, it collects real-time data and analyses it to provide forecasts and updates on natural calamities and frequently changing weather patterns like rainfall, floods, and air pollution along with other climate data.
Speaking about the development, Akanksha Priyadarshini, Co-founder & CEO of Aurassure, said,
“Our vision goes beyond data collection. We aim to be instrumental in policy-level decision-making by providing vital insights to form responsible environmental practices. We also plan to offer robust decision support systems and environmental consultancy services, guiding governments and organizations in making sustainable choices.”
As per the IoT-enabled climatetech startup, its cutting-edge sensor-based devices and AI-powered analytics platform empower governments, corporations, researchers, and communities to make informed decisions and take meaningful action to protect our environment.
Statement from the Investor
Commenting on the investment, Bikram Mahajan, Partner, Unicorn India Ventures, said,
“Although the global environment monitoring market is valued at over $12 billion, of the 1.4 million devices needed just for air quality monitoring, only 3% are operational, underscoring the urgent need for action and the vast market potential. In our quest for a scalable climate-tech venture, Aurassure stood out.”
Mahajan highlighted that the climate tech startup leverages AI, machine learning, and data points from multiple devices to generate accurate insights and actionable intel.
Witnessing a 40% QoQ growth, the firm claims to have expanded its operations to cities like Bhubaneswar, Chennai, Aurangabad, Rajkot, and Delhi. As per the startup, it has successfully onboarded prestigious clients, including Tata Realty, L&T Realty, P&G, Honeywell, IIT Bombay, and Google.
With strong growth plans in sight, the climate tech startup aims to deploy over 1000 sensor devices in 8 cities across the country. Aurassure is also targeting to expand in Southeast Asia and Africa, and subsequently, into Europe and the United States.
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