CheQ, a pre-product B2C credit management platform, has raised $10 million (around Rs 77 crore) in a seed funding round led by Venture Highway and 3one4 Capital. The funding round also saw participation from Multiply Ventures, Marshot Ventures and Veda VC.

As per the startup, the freshly raised capital will be used to build the team and launch products over the span of the next few months, along with investing in technology.

The B2C credit management platform is also backed by PaisaBazaar CEO Naveen Kukreja and Dotpe CEO Shailaz Nag.

CheQ | Track, Manage And Pay Credit Bills

Founded by Aditya Soni in January 2022, CheQ is a Bengaluru-based fintech startup that aims to simplify the discovery and management of all credit products for customers and give them a 360-degree view.

Speaking about the Indian credit ecosystem, Aditya Soni, Founder and CEO of CheQ, said,

“Indian credit ecosystem has seen massive growth and adoption from customers over the last few years, led by the tailwinds of buy-now-pay-later, the proliferation of new-age card products and no EMI products. However, today customer awareness around the number of credit products associated with them (knowingly or unknowingly) or management of all such credit products is limited and scattered.”

Aditya stated that at CheQ, the team is developing a platform that will focus on improving the credit health of customers by making it easier for customers to track, manage and pay all their credit payments in one platform. It is working with a team of 30 people across functions and aims to be a 100-member organisation by the end of the year.

Commenting on the development, Priya Mohan, Partner at Venture Highway, said,

“Minutes into our conversation with Aditya, I was checking my credit score details only to see a Rs 2,000 loan amount, the origin of which I had no clue. A single source of truth for all our credit, what it means for us as customers, and the most intuitive way to manage repayments at one go is a problem waiting to be solved. CheQ as a concept and the founding team, we believe, is the best to do so”.

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