Wealth Advisory Platform Liquide Raises Pre-Seed Funding
Liquide Solutions Pvt. Ltd, a wealthtech advisory platform, has raised $2.2 million in pre-seed funding round from Singapore-based M Venture Partners and several angel investors. These angel investors include Kunal Shah of Cred, BharatPe’s Shashvat Nakrani and Suhail Sameer; Ruchi Kalra, Ashish Mohapatra and other members of the Founders Fund by OfBusiness.
The funding round also saw participation from Darwinbox co-founders Chaitanya Peddi, Jayant Paleti & Rohit Chennamaneni; Uber India president Pradeep Parameswaran; Shantanu Deshpande (Founder of The Bombay Shaving Company), andTreebo’s Rahul Chaudhary and Sidharth Gupta.
As per the private wealth advisory platform, the raised funds will be used to build a plug-and-play stock advisory layer to power existing brokerage accounts such as Zerodha, Upstox and Groww.
Liquide | Profitable Investing Made Accessible
Founded by Anuj Bajpai, Paritosh Gunjan, Aniket Shirke and Kunal Ambasta in 2021, Liquide is a private wealth advisory platform that provides users access to actionable insights such as automated buy/sell alerts and smart nudges based on their portfolio and market trends.
Speaking about the development, Anuj Bajpai, founder and chief executive officer of Liquide, said,
“The majority of these new demat accounts since 2020 are of investors below 34 years of age, have limited understanding of the markets and are heavily influenced by their social circles. We want to guide investors with ready-made research and become the de facto reference point for their retail equity investments.”
Liquide also offers personalized wealth consulting to its customers, who can connect with SEBI-registered financial advisors for financial management advice for their investments.
The Bengaluru-based startup has partnered with six brokers, including Upstox, Zerodha, and Groww. Liquide plans to tap 90% of demat account holders in India in the next few months. Additionally, the Bengaluru-based startup plans to go live this month for NRI investors across six countries – Singapore, Canada, the US, the UK, UAE, and Australia.