TagZ, a popped chips maker and premium GenZ snack brand, has raised $2 million in a Pre-Series A funding round led by 9 Unicorns, Dexter Angels, Agility Ventures, Venture Catalysts, Klub, Indifi and Rannvijay Singha.

As per the startup, the freshly raised funds will be used to accelerate the growth of the company, enter new markets, expand its manufacturing capacity, strengthen operations and launch new products.

The funds will also be used to enhance the company’s technology platform, strengthen its logistics network, and increase its marketing and brand awareness efforts.

TagZ Foods | Snacking Brand

Founded by Anish Basu Roy and Sagar Bhalotia in 2019, TagZ Foods is a Bengaluru-based new-age snacking brand that manufactures popped potato chips with 50 per cent less fat, international gourmet dips and a range of centre-filled cookies.

Speaking about the development, Anish Basu Roy, Founder and CEO of TagZ, said, 

“The new funding will enable the company to pursue its goal of becoming the fastest-growing food D2C brand. We are thrilled to have such strong support from our investors In our journey of creating a fitter snack brand for the younger generation. We plan to double down on your efforts to grow 4X this year.”

TagZ leverages food technology to make potato chips that claim to have no cholesterol, no trans fat, no artificial colours, or preservatives.

The firm has announced that Rannvijay Singha, the popular actor and television personality, has invested in this round and shall be endorsing the brand as well. His association with the brand is expected to give TagZ a significant boost in terms of brand awareness and customer engagement. 

Commenting on the development, Rannvijay Singha said, 

“I am excited to partner with TagZ, a company that is at the forefront of the D2C revolution in India. I love the fact that TagZ as a snack brand revolves around travel, sports and outdoors. I believe that TagZ has the potential to become a major player in the industry, and I am looking forward to being a part of this journey.” 

Earlier in 2020, TagZ had raised a total of $1.2 million in seed funding from a group of angel investors. The Bengaluru-based snacking brand was a participant on the show Shark Tank India’s first season and had raised undisclosed funding from Namita Thapar and Ashneer Grover.

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