Personal hygiene brand Pee Safe has made headlines by securing $3 million (Rs 24.8 crore) in an ongoing Series B funding.

As per the startup, the freshly raised funds will be used to expand the brand’s retail presence in India and expand overseas with an omnichannel approach.

The startup, which targets to raise $6 million in its Series B round, also wants to allocate additional resources to marketing initiatives. Co-led by Natco Pharma and Zerodha-backed Rainmatter Health, the funding round also saw participation from existing investor Alkemi Growth Capital.

Pee Safe | Personal Hygiene & Wellness Brand

Founded by husband-wife duo Vikas Bagaria and Srijana Bagaria in 2013, Pee Safe is a house of brands that offer personal hygiene products and fast-moving consumer goods (FMCG).

Pee Safe started with an isopropyl alcohol-based toilet seat sanitizer, and over the years, the firm has diversified its product range to incorporate various personal hygiene categories, targeting the needs of girls from puberty to menopause.

Speaking about the development, Vikas Bagaria, Co-founder and CEO of Pee Safe, highlighted the growth the startup has achieved. As per Vikas, over the past five years, Pee Safe has achieved a growth rate of 100% compound annual growth rate (CAGR).

Vikas added,

“This funding will accelerate our expansion efforts and establish us as the leading brand in the rapidly growing intimate wellness sector, which boasts a remarkable CAGR of 16%.”

Statement from the Investor

Commenting on the development, Dilip Kumar, Head of Investments, Rainmatter Health, backed by Zerodha, said,

“The vast majority of Indian women don’t have access to safe menstrual and personal hygiene products. This is due to a lack of awareness and access, which causes preventable health issues like urinary tract. infections (UTI) among millions of Indian women. Making these. products widely available is the need of the hour.”

The product range of Pee Safe includes intimate hygiene products such as reusable pads, tampons, and menstrual cups, amongst others.

Currently, Pee Safe’s products are available in over 15,000 physical retail stores across 70 cities in India, also exporting to 20 countries across five continents. In addition to its own online platforms, the startup has an online presence on major e-commerce platforms.

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