HealthTech Startup Doceree Inc has raised $1 million in seed funding from a group of angel investors from India and the United States.
As per the startup, the startup plans to use the funds towards customer acquisition, recruiting talent and scaling up operations in India and the US.
The startup also plans to improve its technology to further digitalise physician engagement experience.
Founded by Dr Harshit Jain, Doceree claims to be the World’s first programmatic Ad exchange for advertising, exclusively for physicians.
Talking about the healthcare space, Dr Harshit Jain (founder and CEO- Doceree) said,
“In the healthcare space, there is a huge data that lies underutilised which when used efficiently can drastically change the way physicians are engaged. The challenge is that despite changing dynamics and the surge of digitisation, it’s still hard for pharmaceutical brands to approach physicians on the digital medium. While pharma companies spend a huge amount to market physicians in the traditional way, they are not able to tap the vast potential of the digital medium to grow their businesses.”