Mumbai-based D2C lifestyle brand Zouk has raised $1.5 million (Rs 11.75 crore) in a pre-Series A funding round led by Stellaris Venture Partners.

The funding round also saw participation from Manish Chowdhary and Karan Chowdhary, Founders of Wow Skin Science, and existing investor Titan Capital.

With aims to expand its team in India, the D2C startup plans to utilize this funding in expanding its presence in India and new global markets like the US, Canada, Europe, and the Middle East. Building market acceptance of a cruelty-free lifestyle, the startup is also looking to strengthen its supply chain and distribution channels and extend its product line to offer contemporary products.

Zouk | 100% Vegan D2C Brand

Led by Disha Singh and Pradeep Krishnakumar, Zouk is an Indian and 100% Vegan D2C brand for bags, wallets & accessories. Backed by Titan Capital (the investment arm of Snapdeal founders) and the founders of Beardo and Mamaearth, Zouk is on a mission to build the next big brand in the Indian Consumer space. 

Speaking on the development, Disha Singh, Co-founder of Zouk, said,

“D2C is a massive opportunity. We need to break it down to tier geography. Hit one geography first, make a playbook for ourselves, and then expand to different geographies. The geographies we are targeting now, we have already done bespoke orders and have been testing waters there. Our first milestone is to scale Zouk to a 100 crore brand in the next couple of years. We then want to chart the path to hitting Rs 1,000 crore in the next few years.”

Zouk claims to have gained over 50,000+ customers with a 4X growth in the last seven months. Receiving good traction from Tier II and Tier III cities, the startup aims to double its consumer base every six months for the next five years.

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