Instamojo, a Bengaluru-headquartered digital services provider, has launched an e-commerce stack to help small and medium enterprises (SMEs) and direct-to-consumer (D2C) brands to come online.

The e-commerce stack will enable D2C brands to launch their own independent online stores. It will also provide them other services, including order management, online payments, payouts, credit, logistics, along with advertising and marketing for greater visibility.

Started by Sampad Swain, Akash Gehani, Aditya Sengupta, and Harshad Sharma, Instamojo empowers small, independent businesses, MSMEs & startups with online stores and online payment solutions.

Speaking on the development, Sampad Swain, Co-founder of Instamojo, said,

“We wanted to launch e-commerce solutions for SMEs back in 2018, however, it took us 2-3 years to launch this stack. Through our online commerce stack, we aren’t just helping SMEs set up digital storefronts but also equipping them with a host of other backend services needed to operate these online stores, which include order management and logistics.”

Instamojo has been piloting its e-commerce stack since February this year and claims to have 50,000 merchants using its e-commerce stack presently. The startup aims to provide its services to close to 100,000 D2C brands by the end of this year.

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