Himshakti, a Dehradun-based FMCG startup incubated in IIM Kashipur, has made headlines by raising Rs 83 lakh in a pre-seed round led by early-stage accelerator EvolveX.

As per the startup, the freshly raised funds will be used for team expansion, sales, marketing, and development of products. The Dehradun-based FMCG startup also plans to establish its presence in 1,000 premium stores across North India within three months.

VC funds such as Artha Venture Fund and Auxano, VKJ Projects (a Uttarakhand-based construction company), and undisclosed angel investors also participated in the funding round.

Himshakti | FMCG Brand from the Himalayan Region

Founded by Harshit Sehdev, Himshakti is an FMCG startup that offers healthy, unadulterated food products sourced from the Himalayan region in India, including organic salts, spices, unpolished cereals, refreshing teas, and more. Recognized by the Uttarakhand government and currently incubated at IIM Kashipur, Himshakti claims to be the first firm in the country to have launched India’s pink salt in partnership with Hindustan Salts Ltd & Sambhar Salts Ltd. 

Speaking about the development, Harshit Sehdev, Founder of Himshakti, highlighted their to establish sustainable income avenues for remote Himalayan villagers and introducing natural Himalayan superfoods to consumers. 

Sehdev added, 

“This ambitious endeavor thrives on the support we receive, and I am profoundly grateful to EvolveX and WFC for nurturing our mission. Their commitment has ignited an extraordinary sense of enthusiasm and excitement within the Himshakti team and myself.”

It aims to revitalize Himalayan communities and bring the natural superfoods of the Himalayan region to consumers’ homes.

Statement from the Investor

Commenting on the investment made, Bhawna Bhatnagar, Co-Founder of EvolveX, highlighted that the COVID-19 pandemic led to a significant rise in the demand for healthier consumable alternatives while adding that Himshakti’s offerings align perfectly with this growing consumer preference, as the startup provides a fitting solution to today’s health-conscious individuals. 

Bhatnagar added, 

“Particularly inspiring is Himshakti’s focus on women’s empowerment through its connections with over 12,000 women farmers. At EvolveX, we remain fully dedicated to supporting their transformative journey.”

In October 2022, Himshakti raised Rs 17 lakh in a pre-seed funding round to bolster its sales and marketing and improve the packaging quality of its products.

This funding round was led by EvolveX, an early-stage program founded by We Founder Circle. In September, EvolveX invested in PrintBrix, a startup operating in the branding and promotional industry. Also, under its 3rd Cohort, EvolveX invested in Rupid, a Hyderabad-based fintech startup.

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