Happilo Raises $25 Million From Motilal Oswal Private Equity
Bengaluru-headquartered healthy snacking direct-to-consumer brand Happilo has raised $25 million from Motilal Oswal Private Equity (MOPE).
With this funding, Happilo aims to build its D2C business and is targeting to reach Rs 2000 crore revenue in the next four years.
Happilo | D2C Healthy Food Brand
Founded by Vikas Nahar in 2016, Happilo, through its digital-first, omnichannel strategy, offers high nutrition snacks such as nuts, dried fruits, organic seeds, dry-roasted snacks, trail mixes, nut protein bars, muesli, sourcing them from the farms.
Speaking about the development, Vikas Nahar said,
“The investment would be used for significant product expansion across healthy snacking categories, acquisition of synergistic food brands, brand building, capacity expansion and deepening the distribution infrastructure.”
Vikas added that partnering with MOPE will help accelerate the growth plans of the D2C brand and significantly scale the business from current levels. As per Vikas, Happilo is already profitable, with its business growing 4X in the last 24 months.
Happilo had previously raised $12 million from A91 Partners in February 2021.
Commenting on the development, Vishal Tulsyan, Managing Director and CEO of MOPE, said,
“As the country increasingly moves online, we believe the digital channels will be a strong enabler for consumer businesses to scale at a rapid pace. Our investment in Happilo marks our entry into the tech-enabled consumer franchisees who have the first-mover advantage in large unorganised categories.”
Over a few years, investors have shown a lot of interest in D2C brands, with more and more consumers opting for digital channels to order products from. Earlier this year, Delhi-based Honasa Consumer, the parent company of D2C brands Mamaearth and The Derma Co., entered the unicorn club, crossing a $1 billion valuation.
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