DecorTwist Bags $250K Seed Funding, Eyes B2B Growth and Product Line Expansion
DecorTwist, a Delhi- NCR-based home décor brand, has secured $250,000 (Rs 2.07 crore) in a seed funding round from angel investor Adhvith Dhuddu (AliveNow).
As per the startup, the freshly raised funds will be used to boost product expansion and business-to-business (B2B) growth plans of the brand.
DecorTwist | Home Décor Brand
Founded by Anupam Rajey and Nidhi Bajpai, DecorTwist is a Delhi- NCR-based home décor brand that offers made-in-India products across a range of categories like dining, decor, gardening, furniture, pooja essentials and gifting.
These products are carefully sourced and worked upon by skilled Indian artisans, keeping aesthetics, durability, and practicality in mind.
Speaking about the development, Anupam Rajey and Nidhi Bajpai, founders of DecorTwist, in a joint statement, said,
“At DecorTwist, we’ve always believed that home décor is about more than just products – it’s about creating an environment that reflects your unique personality and style. The funds raised through this round will be strategically utilized in product line expansion, marketing outreach, and facilitating growth into the B2B segment.”
The home décor startup claims to have witnessed a 2.5X increase in the number of orders and has also doubled its employee count.
Statement from the Investor
Commenting on the development, Adhvith Dhuddu, Investor in DecorTwist, highlighted his excitement to be part of DecorTwist’s journey.
Dhuddu added,
“Their commitment to providing high-quality, affordable home products is sure to transform DecorTwist into a one stop shop for Home Décor and make it a household name. As customers become more aware about latest home decor trends and focus on adding beauty to their homes, I believe in DecorTwist’s potential to revolutionize the home decor industry, and I look forward to supporting their growth and success.”
Earlier in June, Homevista Decor and Furnishings Pvt Ltd, which operates the interior design platform HomeLane, raised Rs 75 crore ($9.1 million) in funding to accelerate its growth trajectory and support its expansion plans.
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