WallMantra, a Direct-to-consumer (D2C) startup run by Vendmart Retail Pvt Ltd, has raised an undisclosed sum in a financing round led by revenue-based financier Velocity. 

Launched in 2013, WallMantra manufactures and retails supreme quality and elegant range of Wall Decals, Wall Paintings and other home decor items via its own website and marketplaces like Amazon and Pepperfry. The D2C startup offers more than 1,000 unique products like garden shelves, wall shelves, wall aquariums, 3D frames, wooden wall hangings, designer clocks, and more.

Speaking on the funding round, Shivam Agarwal, Co-founder of WallMantra, said,

“WallMantra is now preparing for its next growth sprint with this round from Velocity. By deploying capital raised from Velocity effectively, we have been able to double our revenues within 10 months.”

WallMantra | Shop Amazing Home Décor Online 

The New Delhi headquartered startup has been offering the most creative and beautiful decals all over the country. Having started the business with wall stickers, the startup is continuously expanding in the fields of other vinyl decor products with the best quality promise.

Shivam added,

“We had previously raised capital from various NBFCs, however in Velocity, we have found a partner that offers financing at fairer terms and at a faster pace than others. With each subsequent round, we have observed that the operational overhead in terms of paperwork and other formalities has been reduced as well. This has enabled us to focus on our business and not waste bandwidth worrying about funding.”

The furniture and home decor segment in India offers a huge opportunity for e-commerce players In India. Having a market size of US$ 17.77 Billion in 2020, the Indian Furniture Market is projected to grow to USD 37.72 Billion by the end of the year 2026, growing at a double-digit CAGR of 13.37% during 2020-2026.

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