Thena, a leading customer communications and intelligence platform that helps businesses manage customers on messaging platforms like Slack, has raised $5 million (Rs 41.3 crore) in a seed funding round co-led by Lightspeed and First Round Capital.

As per the startup, the freshly raised funds will be used for product development, market expansion as well as expanding the team.

Thena | Manage Customers In Slack

Founded by Ankit Saxena, Govind Kavaturi, Satyavrat Bondre, Mike Molinet and Unmukt Raizada in 2022, Thena offers a customer engagement layer designed to help businesses acquire, service, and grow their B2B customers on messaging platforms like Slack and Teams.

The SaaS startup helps customer-facing teams manage customers in tools like Slack by detecting, tracking and measuring customer requests, along with providing analytics and insights into how customers are engaging with a company.

Speaking about the development, Ankit Saxena, CEO and Co-founder of Thena, said,

“The inevitable shift is here. Business communication is moving from email to messaging platforms, and we’re on the front lines helping organizations meet their customers where they already work. But it goes beyond better management of communications and relationships. Our AI models synthesize data across communication channels, equipping companies with their own fine-tuned models that enable them to make customer-centric decisions at scale and improve bottom line.”

The platform enables companies to manage their customer channels at scale by keeping track of customer issues in messaging platforms, gaining visibility into customer interactions, and connecting those channels to other systems like Zendesk and Salesforce.

Thena sits between B2B organizations and their messaging platforms, converting them from mere messaging tools to a powerful communications system capable of improving performance across marketing, sales, and customer support. It counts organizations like Branch, WorkRamp, Embrace, Mixpanel, and Spotdraft as its client portfolio. In 2022, Thena raised $2.2 million in a pre-seed funding round from Pear VC and Tenacity Venture Capital.

Commenting on the development, Hemant Mohapatra, Partner at Lightspeed, said,

“Thena not only has an inspirational vision and mission, but its core team has previously scaled a $100M ARR business from the ground up, proving their ability to build through market cycles with tenacity, innovation, and speed. Their vision of the future of all customer communication – from static to dynamic; from passive to real-time; from manual to AI-first – was extremely compelling, and we are excited to get started.”

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