Startups are not just newly founded businesses. 

Some startups are working hard to redefine the industry, and some want to redefine the industry as well want to make an impact on society with their services.

Driven by the vision to make the earth a better place, today’s startup story is about a Pune-based startup Paivi. The startup makes eco friendly, biodegradable and sustainable products for usage in day-to-day life.

Startup Story: Paivi | Eco friendly, Biodegradable and Sustainable Products

Paivi Founder

Started in 2019 by Ruchi Jain, Paivi is a Pune-based startup that makes eco friendly, biodegradable and sustainable products for usage in day-to-day life.

Ruchi wanted to reinvent the products used for daily usage, so she started Paivi that makes products like bamboo toothbrushes, edible rice and wheat drinking straws, wooden combs, biodegradable pens and pencils, among others.

How Paivi Started?

Getting into business for herself was something Ruchi wanted to do.

And while she was exploring for ideas, she realised that the easiest place to start would be to sell something that everyone uses, every day, while keeping things unique. She wanted her product would take things to the next level.

Upon researching, she found that on average, one person uses around 34,000 straws in their lifetime. A single straw takes up to 500 years to disintegrate and adversely affects at least 600 species.

Ruchi asked herself:

“Is this the legacy we want to leave for the future generation, or at least next six and seven generations, and that too only if the planet is sustainable till that time?” 

Ruchi realised this was an area she could help reinvent.

So, to create a scalable business that could also help the environment, Ruchi started Paivi in 2019.

USP Of Paivi

Paivi makes biodegradable, environmentally-friendly, and plastic-free everyday-use products. The product list of Paivi includes bamboo toothbrushes, edible rice and wheat drinking straws, wooden combs, biodegradable pens and pencils, natural dishwashing loofahs, and husk razors, among several others. 

The startup mostly bulk-sells its products to hotels and the restaurant industry where plastic items are very widely used and require frequent replenishments. It also sells to individuals on eCommerce sites.

Paivi’s mission and vision are aligned with the Indian government’s decision to completely become single-use plastic-free by 2022.

Talking about user interest in eco-friendly products, Ruchi says,

“Every product we sell will skip filling the landfills, and can be recycled or completely decomposed back to where it came from — the earth. Interest among consumers in eco-friendly products has increased after seeing the impact of climate change on glaciers, land, and sea. Social media has a role to play.” 

Present Situation Of Paivi

Paivi sold more than two million eco-friendly straws in the first two years and became profitable in six months, after coming into the business.

The startup currently supplies its products to over 50 hotels in India, including Hilton, Shambhala Resorts, Sula Vineyards, among others.

Paivi also has more than 100 quick-service restaurants (QSRs) as its clients such as Drunken Money, Chai Stop, Pandhal, etc.

Future Plans Of Paivi

Paivi is planning for a geographical expansion in the overseas market and is looking to raise funds over the next few months.

The startup is opting for funding to meet increasing demands, reduce production costs, and build a distribution channel. It is also planning to expand overseas soon.

Read: Noida-Based Video Sharing Startup ‘Fun2’ Is Helping Content Creators To Showcase And Monetise Their Craft

Want to publish your startup’s story? Contact us.