AI-based user engagement platform Aampe has raised $7.5 million (Rs 62.3 crore) in a pre-Series A round. The funding round was co-led by Matrix Partners India and Peak XV Partners.

As per the startup, the freshly raised funds will be used for product development as well as geographical expansion.

Aampe | AI-messaging Platform

Founded in 2020, Aampe helps businesses with conversion and retention by helping them personalize and automate content experience. The AI-based messaging and user engagement platform automates content creation, design, and conversion tracking, among other uses.

Speaking about the development, Paul Meinshausen, Co-founder of Aampe, said,

“Aampe has created a way for CRM AI agents to iteratively learn user preferences and then adapt and respond to those preferences optimally, unlocking the benefits that better customer experience provides.”

This AI-native customer relationship management (CRM) platform tests different message strategies to understand which attributes drive customer engagement and automates previously manual processes for content creation, experimental design, and conversion tracking.

Including this fresh funding round, the user engagement platform has now raised a total of $9.3 million in funding till now.

Statement from the Investors

Commenting on the development, Aakash Kumar, Managing Director, Matrix Partners India, said,

“Customer engagement and marketing technology has been an early beneficiary of advances in AI and machine learning, and Aampe is a clear front runner in enabling organizations to adopt personalized and result-oriented communication to drive growth.”

Anandamoy Roychowdhary, Partner – Surge, Peak XV Partners, highlighted the benefits that clients are getting from using the offerings of Aampe.

Roychowdhary said,

“Aampe builds a fantastic product that has seen their customers significantly improve retention numbers. The users of these apps have much better outcomes as well. I’m excited for Aampe to take this great product to a lot more customers.”

As per the startup, it currently serves over 50 million users each month, working with notable firms, including Swiggy, PayU, IntelyCare, and Zalora, among others. And with the raised funds, the startup looks to grow its customer base across Asia, Europe, and North America.

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