Former Indian Cricket team captain Mahendra Singh Dhoni is again in the headlines as the cricket legend has invested in Bengaluru-based fitness startup Tagda Raho.

While the amount raised by the startup remains undisclosed, Tagda Raho is set to launch its first dugout in Maharashtra in December, followed by four to five additional states within the coming year.

Tagda Raho | Traditional Strength Training Products

Founded by Rishabh Malhotra, Tagda Raho is on a mission to reintroduce India and the world to traditional Indian strength training through its products, such as Indian clubs – the Gada, Mudgars, Vajra, and Sumtola, and specially designed training regimen.

Operating training dugouts in Bengaluru, its equipment and training programme have been used by professional teams and institutions, including the Lucknow Super Giants, Haryana Steelers & the National Cricket Academy (NCA). The brand claims to have also patented its modular equipment.

Speaking on the development, Rishabh Malhotra, Founder of Tagda Raho, highlighted that MS Dhoni’s dedication to fitness and supporting homegrown brands perfectly aligns with their mission, which is to empower individuals to lead healthier lives.

With this funding, the Bengaluru-based fitness startup aims to expand its training dugouts across India and enter international markets, highlighting its belief in the potential of Indian fitness practices to make a global impact.

As per the startup, it is the world’s first and only fitness programme that blends traditional Indian equipment with modern training applications.

Statement from Mahendra Singh Dhoni

Commenting on the development, MS Dhoni highlighted that the concept of Tagda Raho appealed to him as the firm has expertly innovated and adapted both the equipment and the movements in a modern avatar. He highlighted that the workout involves movements and an increased range of motion, activating several muscles that usually remain dormant.

Dhoni added,

“I believe in investing in startups and homegrown brands that I can help grow from a grassroots level. I am very excited to be part of the brand’s vision in expanding and taking the workout to all corners of the country.”

According to data platform Statista, the exercise equipment market in India stood at $4.15 billion in 2023. The market is expected to grow annually by 8.29% between 2023-2028.

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