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What is a Pitch Deck?

What is a Pitch Deck

Nowadays, the terms “Pitch Deck” and “Pitch” have become buzzwords among entrepreneurs. In the entrepreneurial realm, the Pitch Deck is often likened to a passport to the investor community. It is somehow true, as the pitch deck serves as a concise yet comprehensive tool, showcased in a presentation format, that gives potential investors details about your startup.

While a great product or service is the foundation, it’s the pitch deck that briefs the investor about your startup. But what exactly is a pitch deck? 

This is the question generally newbie entrepreneurs don’t know the answer to. They keep searching in browsers for keywords like ‘Pitch deck meaning’ or even search terms like ‘Pitch deck presentation’ or ‘Startup pitch deck’. But to their dismay, they often end up consuming content that leaves them confused.

Recognizing the challenges entrepreneurs face during their initial journey, we’ve prepared this article. We aim to provide detailed information on the pitch deck and explore why startups worldwide consider it a pivotal tool in their fundraising process.

What is a Pitch Deck?

A pitch deck is a concise, visually engaging presentation used primarily by startups and entrepreneurs to convey their business ideas to potential investors.

It is and should be used as a storytelling tool, combining facts, figures, vision, and passion to communicate the essence and potential of the startup.

Why Do Startups Need a Pitch Deck?

 In a world where attention spans are limited and competition is fierce, a pitch deck is the elevator pitch of the digital age. It’s the first handshake, offering investors a snapshot of why your startup stands out. It serves to:

  • Capture attention quickly.
  • Present complex ideas in a digestible format.
  • Offer tangible evidence of market research, strategy, and vision.

Understanding the Basics of a Pitch Deck

A pitch deck, at its core, is about clarity and conciseness. Typically ranging from 10-20 slides, a Pitch Deck should be concise yet comprehensive enough to cover all vital aspects of the business. Remember, its goal is to intrigue, not to overwhelm.

Elements of a Pitch Deck

  • Intro Slide: Think of this as your handshake. Your startup’s name, its catchy logo, and a snappy line about what makes you different should be here.
  • The Big Problem You’ve Noticed: Every great startup is answering a question or solving a problem. What’s the itch you’re aiming to scratch for your customers?
  • Your Genius Solution: So how do you plan to relieve that itch? This is where your unique approach shines.
  • The Market You’re Eyeing: How big is the playground, and how much of it can you play in? Use numbers to paint a picture of the potential.
  • How You’ll Make Money: Here’s the meaty part. How will cash flow into your business? Sales, subscriptions, partnerships – lay it all out.
  • Your Money Map for the Future: Forecast where you expect to be financially in the upcoming years, and let data lead the way.
  • Your Dream Team: Put the spotlight on your team. It’s not just about the idea but who’s bringing it to life.
  • Setting Yourself Apart: Dive into who else is playing in your market and what makes you the one to watch.
  • The Financial Lowdown: Investors will want a peek under the financial hood – income statements, balance sheets, the whole nine yards.
  • Your Game Plan for the Funds: Being clear about where every penny will go builds trust. So, whether it’s R&D, marketing campaigns, or scaling up, lay out your roadmap.

Pitch decks today aren’t just slideshows – they act as a link between your vision and the reality of your startup. It showcases your strength and clarity as a founder in relation to your business venture.

Creating an Effective Pitch Deck for Startup Founders

With all the information available on the internet, startup founders still make mistakes in creating an effective Pitck Deck. The most common mistake they make is creating the Pitch Deck way too long, cramming unnecessary information in it.

Don’t forget, at its core, a pitch deck presentation is your startup’s golden ticket, a visual narrative about your business model. So, how do you ensure it resonates with your potential investors? Follow the below-written points to make your Pitch Deck a tool reflecting all the necessary information that is relevant to investors.

  1. Tailoring the Pitch Deck For Investors: Remember, not all investors are made equal. What might entice a venture capitalist in the tech sector could be entirely different from what an angel investor in the food industry is looking for. Understand your audience. Research what they’ve invested in before, and align your startup pitch deck to their interests.
  2. Storytelling: Every brand has a story, and every investor wants to hear it. What problem does your startup solve? How did the idea germinate? Weaving a captivating narrative not only makes your pitch more memorable but also helps investors connect with your brand on a personal level.
  3. Visual Design: As the saying goes, a picture is worth a thousand words. Visuals in your business pitch deck should be compelling, clear, and consistent with your brand image. Use them to highlight key points and keep your audience engaged. Remember, aesthetics matter.
  4. Keeping it Balanced: While storytelling is vital, your pitch deck isn’t a novel. Investors appreciate brevity. Maintain a balance between offering necessary information and ensuring your slides aren’t too text-heavy. Each slide should have a distinct purpose.
  5. Call to Action: What’s your ask? Whether it’s funding, mentorship, or partnerships, make sure it’s clear. Guide your investors on the next steps after the pitch. Be direct but also respectful of their time and resources.

Avoiding Mistakes in Your Startup Pitch Deck

Crafting an impactful startup pitch deck can feel like walking a tightrope. While it’s essential to paint your vision with passion, it’s equally important to remain grounded and avoid common pitfalls. Here’s a closer look at the mistakes to sidestep and how to navigate them:

1. Overloading with Information

The Mistake: In the excitement of presenting every minute detail about your startup, you cram as much information as possible into each slide. The result? A cluttered mess that’s hard to follow.

The Fix: Prioritize your content. Focus on the essence of what your investor needs to know. Less is often more. If they need deeper details, they’ll ask. And that’s a good thing—it means they’re interested!

2. Lack of Clarity in Messaging

The Mistake: Your slides are full of jargon, or complicated charts, or aren’t cohesive. If an investor spends more time deciphering your slides rather than understanding your business, it’s a missed opportunity.

The Fix: Simplicity is your ally. Use straightforward language and ensure each slide has a clear, singular message. Remember, clarity leads to engagement.

3. Neglecting Design Aesthetics

The Mistake: Your pitch deck has inconsistent fonts, low-quality images, or a confusing layout. Poor design can distract from your core message and may make investors question your professionalism.

The Fix: Invest time in design or use tools like Canva, which offers user-friendly design templates. If possible, get feedback from peers or consider hiring a professional designer, even for just a touch-up.

4. Unrealistic Projections

The Mistake: Your financial projections show your startup becoming the next billion-dollar company within a year. While optimism is commendable, unrealistic goals can make you seem naive.

The Fix: Ground your projections in research and data. It’s okay to show best-case scenarios but also provide conservative estimates. This balance demonstrates thoroughness and foresight.

5. Ignoring the Competition

The Mistake: You either don’t acknowledge competitors at all or casually dismiss them without substantial reasoning. This can make investors wary of whether you understand the market.

The Fix: Recognize your competitors and articulate what sets you apart. Whether it’s technology, strategy, or a unique selling point, showcase your edge. Demonstrating market awareness builds credibility.

Although everything has been clearly explained above, some entrepreneurs will still find it hard to create their Pitch Deck in a concise manner. This is where The StartupLab comes into the picture as we guide startup founders in Pitch Deck making process.

Through our industry-specific Pitch Deck services, we’ve enabled 16 startups to secure funding. Let our experts guide you in designing pitch decks that resonate, inform, and persuade. Whether you’re starting from scratch or looking to refine an existing deck, The StartupLab is your ultimate pitch deck partner.


Q1. What is a pitch deck?

In simpler terms, it is a presentation providing investors with a visual summary of a business, It lays out a business’s mission, who you’re aiming to serve, and the financial nitty-gritty for potential investors.

Q2. How do you write a pitch deck?

You should start by writing about the problem your startup solves. Keeping it limited to a few slides, in a concise manner, talk about the potential market and key facets of your business. 

Q3. Why is a pitch deck important?

A pitch deck provides investors with details about your startup. A well-crafted pitch deck is concise, gets straight to the point, and is something investors truly like.

Q4. Is a pitch deck a PowerPoint?

In most cases, yes, it’s made using PowerPoint. But don’t feel boxed in – tools like Google Slides or Keynote work just as well. it’s the message that is important, not the medium.

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