Cloud-based video CX platform Hippo Video has raised $4.5 million in Series A funding round led by Alpha Wave Incubation (AWI), a $300 million venture fund, managed by Falcon Edge Capital, and backed by ADQ, and Exfinity Venture Partners. 

Hippo Video’s existing investors, Sequoia Capital India’s Surge and KAE Capital, also participated in this round. 

As per the startup, it plans to use the funds to propel the company to expand its GTM teams as well as increase the engineering team.

Started by Karthi Mariappan, Srinivasan Krishnan and Nilamchand Jain, Hippo Video is a video engagement platform for B2B sales teams. The startup helps sales reps to record, send, and track videos easily for prospect engagement and closing deals faster.

Talking about Hippo Video, Karthi Mariappan, CEO and Founder of Hippo Video, said, 

“With the increasing role of video in communication and social media, Hippo Video looks to capitalise on video as a key decision influencer and trust driver. Hippo Video drives sales, marketing, and overall customer experience through its REALTM platform. Through personalised videos, sales teams can achieve productivity increases of up to 3x.”

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