The parent company of vegan skincare brands Plum and Phy, Pureplay Skin Sciences India, has raised Rs 110 crore in a Series B funding round led by Faering Capital.

The funding round also saw participation from Trifecta Capital, as well as existing investor Unilever Ventures.

As per the startup, it plans to use the funding amount for brand building, technology, and expansion of distribution footprint.

Started by Shankar Prasad in 2014, Pureplay Skin Sciences India owns two brands — vegan beauty brand ‘Plum,’ and men’s grooming brand ‘Phy.’

Talking about the investment, Shankar Prasad, Founder and CEO of Pureplay Skin Sciences India, said,

“The funds raised from Faering Capital, Unilever Ventures, and Trifecta Capital will help us deliver a more engaging brand experience for our customers and further expand our product range and market presence.”

Claiming to offer 100% vegan, cruelty-free, safe, and sustainable beauty and grooming products, the startup offers products ranging from skincare, cosmetics, body and bath essentials, etc.

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