The Pant Project, a D2C fashion brand focused on custom-made and ready-to-wear pants, has secured $4.25 million in a Series A funding round led by Sorin Investments — a VC fund founded by former KKR India CEO Sanjay Nayar.

The round also saw participation from marquee investors MGA Ventures, Huddle, Dexter Ventures, Indian Silicon Valley, as well as seasoned angels like Arjun Vaidya, Avni Biyani, Nikhil Bhandarkar, and Vijay Taparia. 

As per the startup, the funding will be used to grow the team, tech capabilities, brand awareness, and retail store presence.

The Pant Project | A D2C Fashion Brand

Founded in 2020 by Dhruv Toshniwal and Udit Toshniwal, The Pant Project is a digitally-native brand that offers custom-made pants for all Indian body sizes. 

In 2023, it adopted an omnichannel strategy while also foraying into ready-to-made pants. With options for both men and women, the brand offers pants across 250 styles ranging from formal to chinos, jeans, cargos, joggers, power stretch knit pants, luxury linens, and wools. 

The Pant Project claims to record 65% of its revenue from its own official website. It also has presence across online marketplaces such as Amazon and Myntra, along with brick & mortar stores in Bangalore and Mumbai. 

The startup also claims to have served over 1 lakh customers within the past four years. It plans to open new brick & mortar stores across the country and expand its bottom wear offerings with the launch of more casual and athleisure options.

Speaking on the funding, The Pant Project’s Co-founder Dhruv Toshniwal said,

“Having been bootstrapped for the past 4 years, our maiden funding round will be significant in propelling our next phase of growth as we aim to be India’s leading bottom wear brand with an omnichannel presence. Our biggest moat lies in our understanding of the apparel supply chain, with access to best in global quality fabrics and designs for our customers. We have data on custom fit for over 100,000 Indian men, and are using that to constantly improve. With this funding, we plan to grow our team, tech capabilities, brand awareness and retail store presence.”

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