Keeros, a Lucknow-based superfoods brand, raised an undisclosed pre-Series A round from Venture Catalysts, India’s 1st integrated incubator for startups.

As per the startup, it will use the capital for brand augmentation, enhancing operational ambit, and unveiling the next frontier of inter-sectional growth for the organisation.

Started by Sachin Sahni and Simran Sahni in 2018, Keeros offers Supersnacks & Superfoods that are healthy for all & safe for diabetics. Offering nutritious eating options not only for diabetic people but also health-conscious individuals, Keeros is operating in an almost unserved Indian market, projected to have over 15 crore diabetics by 2025.

Speaking on the development, Sachin Sahni, Founder and CEO, Keeros, said,

“A Diabetic’s life is a stoic affair that is devoid of fun and pleasure of eating the food they like to eat after he or she is diagnosed. Post-pandemic, the national diabetic population of over 12 crore people is searching for healthier options in an aggressive fashion. At Keeros Superfoods, we have resolved to serve them with a delicious array of super snacks, super drinks, and superfoods, which they can cherish on an everyday basis in a guilt-free manner without unbalancing their blood-sugar levels.”

The Lucknow-based superfoods brand claims to have sold over 2,00,000 units through its own website, various eCommerce portals, e-vending machines, and 350 stores in Delhi and seven major cities in north India.

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