ShareChat, a vernacular content platform, announced that it has acquired Elanic, a social e-commerce startup.

This Bangalore-based startup was founded in 2015 by Palkush Rai Chawla and Abhilash Narahari. Elanic is a peer-to-peer (P2P) online fashion marketplace that enables its users to showcase and sell their pre-owned fashion products.

ShareChat’s spokesperson said that the founders of Elanic will get senior leadership roles at ShareChat. ShareChat with this new acquisition will get insights and expertise on e-commerce trends and consumer behavior, and they will use it for their future product development.

With over 1 Million active listings, Elanic has over 5 Million app downloads.

The deal was first reported by Entrackr. For more news, click here.