Dingg, a Pune-based software-as-a-service (SaaS) startup, has secured Rs 3.5 crore in a pre-Series A funding round led by US-based venture fund Big Sun Ventures. 

Other investors, including Samir Srivastav (chief executive at Jean Claude Biguine, India); Ayaz and Rahim Kabani (founders at Beauty Essentials); Lalit Keshre (CEO at Groww) and Rohit Gothi (CEO at Hero Cycles), among others, also participated in the funding round.

As per the startup, the raised funds will be used to ramp up its sales and marketing operations, boost automation capabilities and expand its beauty and wellness vertical. 

Dingg | SaaS Driven Business Management Solution

Founded by Santosh Patidar and Akshay Poorey in 2018, Dingg is a SaaS-driven business management solution platform that automates salon, spa and beauty clinic operations. 

Speaking about the development, Santosh Patidar, Co-founder of DINGG, said,

“As the beauty and wellness industry continues to grow, technology plays a crucial role in creating experiences to retain clients. At Dingg, our mission is to help businesses save hours of daily paperwork with efficient management and enable growth by marketing to the right people at the right time with automation.”

The startup helps manage bookings through all possible channels with easy billing and staff management. DINGG claims to have built a cloud management solution that works towards providing a customer’s insights, inventory, and automated marketing. 

Commenting on the development, Samir Srivastav, CEO of Jean Claude Biguine India, said, 

“The salon industry is one of the most in-demand and profitable industries in India. To provide your clients with unparalleled salon experience and to stay ahead of the competition, all salons, old and new, big or small, must embrace the ways of modern times – embrace technology.”

As companies look to automate and digitalise their client-facing and internal processes, Investor interest in the software-as-a-service segment has grown significantly in recent months.

This year, several SaaS startups across categories have raised funds, including ElevateHQ, Sourcewiz, Toplyne and Everstage.

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