The recently-concluded festive season from eCommerce giants like Flipkart and Amazon recorded around 65% growth as compared to the previous year.

As per a new report published by consulting firm RedSeer, the gross eCommerce sales, starting from mid-October till November, touched $8.3 billion as compared to $5 billion in the year 2019.

Talking about the growth, Mrigank Gutgutia, Director at Consulting firm RedSeer’s, said,

“The overall growth story has been very bullish this festive season. We had forecasted $7 billion of sales, but the actual figures surpassed our expectations fairly comfortably, showing how comfortable consumers have become with shopping online even in this pandemic hit year.”

According to the report, driven by about 40 million shoppers from Tier 2+ cities, this year’s festive season saw 88% customer growth from last year, with mobiles continued to dominate across all the products.

Multiple factors led to the eCommerce growth as per consulting firm RedSeer. These factors include high pre-sale awareness and anticipation driven by an impactful campaign, wide selection across the categories, seamless supply chain planning enabled minimal product stock-outs, accompanying with multiple affordability constructs helped the eCommerce giants to drive growth this festive season.

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