Pune-based payments infrastructure startup Easebuzz Pvt Ltd has raised close to $4 million as part of its seed funding round.

The funding round was led by 8i Ventures, Varanium Capital, and Guild Capital, with participation from former Citrus Pay founders Amrish Rau and Jitendra Gupta.

As per the startup, it will use the raised funds to strengthen the product team, enhance sales and marketing efforts and offer more payment-based application programming interface (APIs) to small and mid-sized enterprises.

Started by Rohit Prasad, Easebuzz is a software platform that provides payments infrastructure that powers digital collections and payments for Indian small and medium enterprises (SMEs).

The startup aims to help B2B companies and growing enterprises manage their payments effectively and include financial services with ease.

Speaking on the financing round, Rohit Prasad, managing director at Easebuzz, said,

“From inception, our product DNA was designed around removing friction out of every collection touch-point for an Indian SME. This mindset has allowed us to emerge as the most preferred payment partner today for our MSME customers. This current financing round will help us accelerate our mission of powering digital collections and payments for every retail business in India.”

The startup claims that over the years, it has seen its revenues and gross transaction value on its platform grow 12 times.

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