Providing Omnichannel Retailing, Vinculum Is Helping Brands Scale, Reach And Delight Customers Across Channels Globally

With increased digitisation, brands are leveraging various online marketplaces to increase their sales. But sometimes, it becomes difficult for companies to manage and track their products on various marketplaces.

Providing a solution to this issue, Noida-based retail SaaS startup Vinculum enables brands to list products across all the channels. It also helps brands manage orders, inventory, and shipping from a central location.

Startup Story: Vinculum | Helping Brands Scale, Reach And Delight Customers Across Channels Globally

Vinculum Founder

Started by former HCL Technologies colleagues Venkataramana Rao Nott, Deepak Singla, Annajee Rao Nott, and Piyush Madan, Vinculum is a Noida-based retail SaaS startup that enables omnichannel retailing.

The SaaS startup helps brands and retailers easily scale, reach and delight customers across channels globally.

How Vinculum Started?

With the rise of various online marketplaces, Venkataramana Rao, Deepak, Annajee, and Piyush realised the opportunity in omnichannel retailing.

Capitalising on the opportunity, the team launched Vinculum to enable omnichannel retailing by allowing the fulfilment of online orders through inventory in its own warehouse, third party warehouse, own stores, and franchises, among others.

Talkin about the platform, Venkataramana, Founder and CEO of Vinculum, says,

“Any brand today sells from several channels. Our software platform enables brands to list products across all the channels. After listing and selling the product, the platform also helps them manage orders, inventory, and shipping from a central location. So, all orders — from any channel — can be managed from a single platform.”

[Read: This Indian Personal Care Startup Is Blending Age-old Home Remedies To Make Affordable, Chemical-Free Products]

USP Of Vinculum

Enabling brands and retailers to sell anywhere, faster, Vinculum via its core product, Vin eRetail OMS, allows brands to list their products on web stores and online marketplaces such as Flipkart, Amazon, eBay, Lazada, Myntra, Nykaa, among others.

With the help of Vin eRetail OMS, the SaaS startup also helps brands list, manage, and sell products via social media channels, offline stores, franchisees, and distributors.

The startup with its Vin Lister tool helps brands automatically enlist product details on multiple marketplaces. Another tool, Vin Reco, enables tool-based payment reconciliations to manage customer returns and track payments.

As per the startup, all the tools are available as a part of the software, but brands can also subscribe to particular tools as per their requirements.

Present Situation Of Vinculum

Presently, the Noida-based startup works with around 800 customers across India, SEA and MEA regions and counts brands such as Swiggy, Shadowfax, Bewakoof, Bata, P&G, Titan, BodyShop, among others, as its customers.

Competing with the likes of Mirakl and Sterling Commerce, the SaaS startup operates on a price-per-order-based model. 

Future Plans Of Vinculum

The SaaS startup is focusing on growing at 2X year on year. Additionally, Vinculum is working with Enterprise Singapore, a statutory board under the Ministry of Trade and Industry in Singapore, to help local Singapore brands sell across global sales channels.

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