New Delhi-based B2B fashion tech startup Couch Fashion has raised $150,000 in its seed funding round from We Founder Circle (WFC), a startup investment platform.

Couch Fashion plans to utilise the capital to increase product offerings to customers, content partnerships, as well as expand its team.

The fashion tech startup also aims to hire several talented professionals across departments.

Couch Fashion | The AI Fashion Assistant

Founded in 2017 by Rohit Jaiswal and Arenla Jamir, Couch Fashion provides fashion-specific image recognition technology and content network platform to eCommerce companies and fashion brands to help them transition into the new age of content commerce.

Speaking on the funding, Rohit Jaiswal, Co-founder and CEO of CouchFashion, said,

“We are glad that WFC believed in our model. Along with their funds, we are excited to have strategic investors onboard, who, along with their industry experience, bring their business acumen to the table, which will immensely help us to grow CouchFashion globally in the coming years.”

Couch Fashion is strengthening its technology and content backbone, which will enable it to associate with several international eCommerce brands by the end of the next fiscal.

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