Hansel.io, a real-time, no code, product experience (PX) platform, has been acquired by Netcore Solutions in a cash and stock deal, making it the third acquisition by Netcore Solutions in the last 18 months.

Netcore Solutions is a pioneer in intelligent customer engagement and communications.

As per a statement released by the company, the addition of Hansel’s complementary and differentiated capabilities of contextual nudges and A/B testing accelerates Netcore’s offering of intelligent customer experience (CX) at scale across all the digital touchpoints.

Talking about this acquisition, Parminder Singh, Co-founder of Hansel, stated,

“This is a win-win for both companies. Adding Hansel’s capabilities to modify in-app experiences adds a significant ability to Netcore’s offering to growth and product teams. With our expertise in the mobile app development space and Netcore’s expertise and reach in the industry built over decades will surely help our young team navigate the still-nascent no-code movement better. The combined offering can now be used to manage the end-to-end experience of your users, within and outside the product.”

Before this deal, Netcore had acquired Quinto.ai (a conversational AI platform) and Boxx.ai (an AI-first omnichannel personalisation and recommendation engine).

Talking about this acquisition deal, Kalpit Jain, Netcore’s Group CEO, said,

“As nearly 90% of mobile internet usage is within apps and over 100,000 new apps releasing every month, it is essential for product and growth marketers to focus on continuous enhancement of their in-app user experience.”

He added,

“With the amalgamation of Hansel’s capabilities, Netcore will provide the much-needed agility to marketers and Product Managers to run on the fly experiments across the entire customer journey from mobile apps, websites to communication channels.”

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