vHub.ai, an influencer marketing company, has made headlines by raising undisclosed funding in a seed round from a clutch of investors, including Z21 Ventures and the Startup India Seed Fund Scheme. The funding round also saw participation from several existing early-stage angel investors who supported Vhub’s initial launch and development phases.

As per the startup, the freshly raised funds will be used to advance its AI technologies to deepen influencer discovery analytics and enable more precise connections between brands and influencers. Additionally, vHub.ai plans to develop more tools to better understand its audience on social media pages and create tailored marketing strategies based on that insight.

vHub.ai | Influencer Marketing AI SaaS Platform

Co-founded by Sachin Modi and Rajesh Jagasai, vHub.ai is an influencer marketing platform that simplifies the process for advertisers to run influencer marketing campaigns. It offers features for influencer discovery, democratizes influencer search and collaboration through its marketplace, and provides detailed analytics for ROI measurement.

The AI-driven SaaS platform empowers brands and advertisers with deeper insights into their target audiences on platforms like Instagram, YouTube, and LinkedIn solutions. 

Its offerings feature a suite of advanced tools designed to enhance influencer marketing strategies. This includes an AI-powered influencer discovery engine, sophisticated fraud detection tools, and a detailed ROI dashboard. Additionally, it provides a comprehensive campaign management suite for influencer marketing, a marketplace to facilitate connections between brands and influencers, and an audience dashboard that allows brands to analyze their social media presence.

Over the next three years, vHub.ai aims to enhance its platform with additional features, significantly expand its reach to include thousands of brands, and broaden its presence in key international markets.

As per a report by EY, influencer marketing is expected to grow by 25 percent in 2024, reaching Rs 2,344 crore and further rising to Rs 3,375 crore by 2026. Currently, the influencer marketing industry faces challenges such as influencer discovery, verifying influencer authenticity, and optimizing campaign ROI. vHub.ai aims to address these specific challenges with targeted solutions.

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